PBRs Iron Cowboy Returns to AT&T Stadium

Western Sports Weekend featuring PBR and THE AMERICAN takes place Feb. 27-28: Tickets on sale Aug. 28 PBR Fan Club tickets on sale today.

ARLINGTON, Texas: For the third consecutive year bull riding and rodeo fans will be treated to the best Western sports stars in the world when the PBR Iron Cowboy and THE AMERICAN return to Arlington, Texas, on Saturday and Sunday, Feb. 27-28.

AT&T Stadium, home of the Dallas Cowboys, will be the site of the Iron Cowboy, the second PBR Major of the 2016 Built Ford Tough Series (BFTS). The PBR Majors are the highest profile events on the BFTS, presenting unique formats, featuring the stars of the PBR (bull riders and bulls) offering increased world standings points and prize money, and airing on CBS Television Network.

For one night only, Feb. 27, the Top-40 stars of the PBR will tackle the sports rankest bulls, striving to make the 8-second buzzer. If a rider stays on his bull for the required 8 seconds, he continues to compete. If he gets bucked off, he is finished. The men will continue to ride until one cowboy prevails and is declared the Iron Cowboy.

Tickets for the Iron Cowboy go on sale to the general public Friday, Aug. 28 at 10 a.m. CT and range in price from $20 to $152. They can be purchased at the AT&T Stadium Box Office and Ticketmaster.com or by phone at (800) 745-3000.

PBR Fan Club members get the first opportunity to purchase tickets starting today through Aug. 27. Call (800) 732-1727 for more information.

New to the ticket options this year are the PBR Elite Seats. Located in the front row on the 50-yard line of AT&T Stadium, the PBR Elite Seats are priced at $500 and will give fans the VIP experience of a lifetime: a pre-event reception with refreshments, photos with the PBR World Championship trophy and bull riders, 2016 PBR program, backstage tours featuring a PBR 101 presentation, meet-and-greets with the PBR’s exclusive entertainer Flint Rasmussen and top PBR stars, and dirt access following the PBR event. These seats are also on sale now.

Two-time defending champion Joao Ricardo Vieira, 2013 PBR World Champion J.B. Mauney, three-time World Champion Silvano Alves and 2014 PBR Rookie of the Year and four-time PRCA Bull Riding Champion J.W. Harris are expected to compete, in addition to 2004 World Champion Mike Lee, 2008 World Champion Guilherme Marchi, Matt Triplett, Reese Cates and rookie sensation Kaique Pacheco.

“This event kicks off the greatest weekend in Western Sports,” PBR CEO Sean Gleason said. ” This will be one of our most highly anticipated majors of the season. It is a unique format right in the heart of Texas and our fans, who appreciate the raw talent that it takes to succeed in such an exciting venue will find no better event in which to cheer on our riders. We look forward to bringing the Iron Cowboy back to AT&T Stadium, one of the greatest sports venues in the world.”

On Sunday, Feb. 28, the day following the Iron Cowboy, THE AMERICAN returns to round out Western sports weekend. The largest single-day cash prize rodeo in history, THE AMERICAN offers a total purse of $2 million with $1 million divided among any qualifiers that win their respective events. THE AMERICAN bull riding event will include the Top 10 bull riders in the PBR world standings after the 2015 PBR World Finals, four qualifiers and one exemption each competing for $100,000 in prize money. Combo tickets for the Iron Cowboy and THE AMERICAN will also go on sale Friday, Aug. 28, with prices ranging from $40 to $252 each. They can be purchased at the AT&T Stadium Box Office, ticketmaster.com, by calling Ticketmaster at (800) 745-3000 or through the PBR Fan Club at (800) 732 1727.

With the best Western sports athletes in the world converging on AT&T Stadium to compete in the Iron Cowboy and THE AMERICAN, Feb. 27-28 will be a weekend showcasing some of the most talented, toughest and grittiest cowboys Texas has ever seen.

For more information on the PBR Iron Cowboy and THE AMERICAN, stay tuned to pbr.com.

About the Professional Bull Riders, Inc. (PBR)

The world’s premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Velocity Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion.